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Power BI is a powerful business intelligence platform, offering users the ability to build visually engaging, interactive dashboards and reports. While it comes equipped with a range of native visuals, complex reporting requirements often demand more specialized capabilities. This is where custom visuals step in—third-party visuals developed to address advanced use cases across industries.
However, not all custom visuals offer the same level of security, reliability, or functionality. To help users make informed decisions, Microsoft introduced the Certified Power BI Visuals program. Certified visuals undergo rigorous validation by Microsoft to ensure they meet strict standards for security, performance, and compliance—making them the ideal choice for businesses seeking enterprise-grade solutions.
Here are four key reasons to choose them:
Certified Power BI visuals are subject to a comprehensive review process by Microsoft that includes in-depth code analysis, security validation, and performance optimization. This ensures the visuals are free of malicious code, avoid unauthorized data transmission, and follow best-in-class coding practices.
Organizations handling sensitive data (finance, healthcare, etc.) can trust certified visuals without compromising security. Certified visuals reduce the risk of data leaks, application crashes, and performance degradation, offering peace of mind when deployed in critical reporting environments.
Microsoft-certified visuals are built to comply with the platform's data handling policies, including restrictions around transmitting data to external servers or services. This is especially important in heavily regulated industries where compliance with standards like GDPR is mandatory.
Using certified visuals helps organizations align their analytics environment with both internal data governance frameworks and industry regulations. Because these visuals are pre-vetted by Microsoft, they are often easier to approve within corporate IT and governance processes compared to uncertified alternatives.
Certified visuals are built with scalability and enterprise deployment in mind. Many large organizations restrict the use of uncertified visuals in their environments altogether due to the potential risks they pose. Certified visuals, on the other hand, are typically pre-approved for enterprise use and are trusted for high stakes reporting needs.
These visuals perform reliably under large data loads, integrate seamlessly with complex IT infrastructures, and are often the preferred choice for executive dashboards where accuracy, security, and functionality must be guaranteed. By choosing certified visuals, organizations create a consistent, compliant, and risk-mitigated reporting experience that scales across departments and geographies.
Another major advantage of certified visuals is their support for key Power BI features that are often unsupported by uncertified options. Certified visuals maintain their functionality when exporting reports to PowerPoint or PDF, which is essential for sharing insights during executive meetings or client presentations.
They are also fully compatible with Power BI’s email subscription functionality, ensuring users receive scheduled report snapshots with visuals displayed as intended. Furthermore, certified visuals support embedding in Power BI Report Server and Power BI Embedded—enabling organizations to deliver interactive reports in customer-facing applications or internal web portals.
This level of integration ensures that certified visuals can be used across all distribution channels without compromising user experience or breaking key features.
While there is no shortage of custom visuals available on the Power BI Visuals Marketplace, uncertified visuals come with considerable risks. These may include:
In many organizations, the use of uncertified visuals is restricted or entirely blocked—especially when dealing with sensitive data or regulated environments. For mission-critical reporting, certified visuals are not just preferable—they're essential.
Inforiver offers a suite of Microsoft-certified Power BI visuals built for advanced analytics, financial planning, and operational reporting. Trusted by industry leaders worldwide, Inforiver visuals combine enterprise-grade security with a rich set of features that enable everything from tabular reporting to complex forecasting and variance analysis.
Key benefits of Inforiver’s certified visuals include:
Discover Inforiver visuals in our latest brochure to see how our innovative approach is earning recognition across the analytics community.
Ready to elevate your Power BI experience? Try Inforiver for free today.
Inforiver helps enterprises consolidate planning, reporting & analytics on a single platform (Power BI). The no-code, self-service award-winning platform has been recognized as the industry’s best and is adopted by many Fortune 100 firms.
Inforiver is a product of Lumel, the #1 Power BI AppSource Partner. The firm serves over 3,000 customers worldwide through its portfolio of products offered under the brands Inforiver, EDITable, ValQ, and xViz.