An executive digital marketing dashboard that provides a comprehensive overview of Ad spend and performance. The dashboard includes insights on paid campaign performance, such as amounts spent versus revenue, clicks versus conversions, ROAS versus profit %, and a conversion funnel analysis. The dashboard also showcases a detailed breakdown of the amount spent on different ad platforms to help optimize digital marketing efforts. Additionally, the dashboard displays website traffic trends, daily traffic details, channel-wise traffic comparisons, and breakdown by device.
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